I’m Emma O’Sullivan
I lead design initiatives that solve problems for internal teams and end users.
My expertise.
Design system and product solutions.
As a design leader, my strength lies in seeing the big picture, understanding opportunities to make it better, then plotting a course with delivery teams and stakeholders towards tangible results.
I'm a UX designer with 15+ years experience delivering products for admins, end users and internal production teams in Ireland, EMEA and the US.
Latest work.
For the past 5 years I've led internal design system and customer facing UX projects within Workday's Design & Research Org. Below are some of those which have delivered most impact.
5 year vision (2024 - 2028) for Canvas, Workday’s design system.
My part in it.
I lead the design and product team defining the 5 year vision and delivery strategy (2024-2028) for Workday's design system. The key objective being to evolve from a central to hybrid system model that increases federated contribution to the design system and supports internal product teams’ evolving AI needs.
I also lead the design and engineering team who are implementing the central design system site re-design and the federated documentation strategy piece of that vision (2025).
More info >
Workday’s Design Pattern Library: a 0-1 product initiative.
My part in it.
I led this Workday internal start-up (2022 - 2023) by defining the vision, achieving executive sponsorship and project managing the delivery cycle. The key objective being to gather all existing Workday design patterns in a central location so that they can be seen and re-used across product teams.
I currently lead the project team who continue to deliver scaling releases of the Workday Pattern Library for use by internal Workday production teams (2025).
More info >
Workday Learning’s new home and navigation experience.
My part in it.
I led the design and research project team from discovery to delivery of the updated Workday Learning home and navigation experience (2021). The key objective being to improve the product’s information architecture and to increase the findability of learning courses for users.
More info >
Other work.
Before joining Workday's Design & Research Org in 2020, I designed ecommerce software solutions, leading design teams in EMEA and the US (2014-2019).
Giant Eagle’s strategy to increase online giftcard sales, and how we helped them to succeed.
My part in it.
Lead product designer.
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Creating a responsive web ecomm grocery solution for Dunnes Stores.
My part in it.
Lead UX designer.
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Why Smyths Toys Superstores needed a new ecomm solution and how we helped them achieve it.
My part in it.
Senior product designer.
More info >